IKEA ITALIA
IKEA 2017 CATALOGUE | PRESS EVENT
Press event to show the 2017 catalogue to press and bloggers. One day exhibition with an interactive table to highlight the main news of the 2017 issue, a big display touch screen to browse the catalogue preview and 5 multisensorial experience rooms where interaction leads to concept driven surprises.

What we have done: Art Direction, Event Concept, Environmental Outfitting Design, Illustrations and Animations, Videos and IOT, Technical Supervision in collaboration with Binario agency.

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INTERACTIVE TABLE
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MULTISENSORY EXPERIENCE ROOMS | Interactive installation | #sorprenditiognigiorno
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ROOM FOR MY STYLE
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ROOM FOR GREEN
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ROOM FOR LIGHT
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ROOM FOR LOVE
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CATALOGUE - TOUCH SCREEN
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